Michael Jordan in terms of cultural and commercial relevance. Only bigger. James has already come out and flatly declared that he hopes to become the first billionaire athlete. And it looks like he's well on his way.Nike already pays him a boatload of money to play multiple characters (one of which has no problem taking a dive into the pool wearing swanky clothes), and earlier this week, Microsoft introduced "Lebron on MSN", an interactive website designed to help kids follow LeBron James on a day-to-day basis. The website even has its own "reporter".
"I've always wanted to have a place where kids can see all aspects of my personality - where I can really talk with them about where I came from, what I do and how I achieve my goals," James said. "Working with MSN on LeBron.msn.com allows all my fans across the globe to share in my journey. My goal is to inspire people to achieve their goals and be part of something bigger than themselves."Now, he's about to start pushing...lawnmowers?!
Yes. Over the weekend in Vegas, the King shot ads for Cub Cadet, a Cleveland-based mower marketer. In the ads, James helps promote Cub Cadet's Time Saver Family lawn-care products.
One step closer to that billion, I guess.
Comments (Page 1 of 1)
Uhhh no...there's no way LeBron should be endorsing lawnmowers...he's deteriorating his brand equity by associating himself with something like that. And where's the synergy between LeBron and a lawnmower company? It's kind of like when Lacoste started mass producing shirts and selling their gear in KMART. It totally killed their brand equity, and they almost went bankrupt because of it. LeBron is an ELITE brand, and for him to associate with a local lawnmower company is just bad business. Paging Aaron Goodwin...