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NBA

Ohio State Will Wear LeBron's Logo in the Tournament

I can't tell if this is a truly significant thing, or something beyond trivial, but the Ohio State Buckeyes will not be wearing the traditional Nike logo on their uniforms during the NCAA tournament. Instead, they'll be wearing the LeBron James Nike logo (you can get a better look at it here).

On one hand ...

Never before have the lines between professional and amateur basketball been that blurred. You've got a group of college student athletes taking the floor wearing the logo of a man who had absolutely no use for college. LeBron's very presence almost makes a mockery of college. Not only is he so far past the idea, of college, but now he gets to actually brand the young men who aren't. I'm sure it didn't need it, but imagine the boost that gives to LeBron's ego.

And from LeBron's perspective ... he wants to be a "global icon"? I say this puts him more than halfway there. You see corporate logos on uniforms. You see the Nike swoosh, the three stripes of adidas, the RBK vector ... and now the LBJ23. Is he on that level? And did he get there while playing the most uninspired basketball of his career?

But on the other hand ...

Maybe it's just another corporate logo. Maybe it's just Nike goofing off a little bit, throwing a bone to their star endorser. Maybe it means nothing.

Feels like it does, though.

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