Random YouTube Magic: First Air Jordan Commercial

Hard to tell if it's simple out of confidence or hesitation. Either way, here's the commercial that launched the sneaker business as we know it. Yeah, there was that Magic/Bird joint the year before, but it's got none of the high-concept flash that's defined the modern shoe game. It's two guys playing basketball. Big deal. Here, the stirrings are faint, but you definitely can see a certain kind of advertising getting born.

DaniBoxx has a ton of other classic Mike commercials uploaded, including this goofily epic Lil' Penny spot.