When Rookie Hazing Backfires

Rookie hazing is a fact of life in the NBA, and it takes many forms. Some veterans make the rookies pay for a lavish dinner on the road, while others, like Gilbert Arenas, go so far as to steal a rookie's car and paint it pink. So considering the alternatives, making a rookie get a certain brand of donuts before practice doesn't seem like that big of a deal. As it happens, though, that's when Ben Gordon crossed the line. From the Chicago Sun-Times:

Speaking of Gordon, he paid penance Wednesday for taking a sponsor's name in vain. Seems the Bulls' marketing department was none too pleased that Gordon went public with his complaint that Joakim Noah brought the team doughnuts from Dunkin' Donuts each day, instead of from Krispy Kreme, as part of Noah's rookie initiation.

Dunkin' Donuts is a Bulls sponsor -- which is why Gordon found himself serving up pastries and coffee at a Dunkin' Donuts near the Berto Center after practice.

Call it karma, if you will, but I'm not sure that's accurate: if anything, Gordon has all the more reason to step up his hazing game, which can only mean bad things for Chicago rookies Noah, Aaron Gray and JamesOn Curry.