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NBA

NBA Makes Turner Deal Official

Some five months after the NBA was reported to be considering handing off operation of NBA TV and NBA.com to an outside media company, we (finally) have an official announcement: Turner Sports is taking over.

In a statement released today, the NBA said Turner will grab the reins by the start of next season. The changes will be huge, I'm guessing, but one in particular will make (most) NBA fans clap their hands loudly.
On-air talent from the Emmy Award-winning NBA on TNT and TNT's Inside the NBA will appear on NBA TV.
To quote TNT's finest... YES!!! It's not yet clear whether Turner will add more weekly programming starring Charles Barkley, Kenny Smith and Ernie Johnson, but it seems likely from our view on the shore. TNT also boasts some of the league's best announcers (Marv Albert, for starters) so some additional content on the NBA TV side would be welcome.

The web operations switch is a bit of a surprise, really. The NBA worked overtime the past year to get its web presence up to quality (and it is good); if TNT's MySpace profile is any indication, the .com will remain in good hands.

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