Kobe Bryant Does PSA to Support Darfur

If you recall, Darfur has been a pretty hot topic in the NBA for a while now: first there was Ira Newble starting a petition on the Cavs to help out, then there was LeBron James and Damon Jones declining to sign the petition, and then more recently Tracy McGrady visiting the refugee camps and then starting the T-Mac Alliance to raise money for refugees. No word on whether or not he actually spoke with Kobe Bryant about it, but judging by this Public Service Announcement for AID Still Required that landed on Youtube today, there's a pretty decent chance.



Good for Kobe. The cynical part of me wants to look too harshly at his 180 degree publicity spins over the past few years and question this, but all skepticism aside, we need more athletes to speak out for the causes that inspire any sort of emotional response out of them; the big corporate images that people like LeBron are so wanton to protect oftentimes make us lose sight of that secretly fine line that separates athletes from the rest of the normal population.