Kobe's Chinese Reality Show

The New York Times, in a larger story on the ability of American athletes to market themselves in China, mentions some must-see television for Chinese sports fans, starring Kobe Bryant:

This year, Nike even produced a reality television program, "Kobe's Disciples," that was broadcast on China's biggest television network. It featured 24 Chinese youths living and training in the United States and getting tips from Mr. Bryant.

"The reason Kobe is as big as he is here is not an accident," Charlie Denson, Nike's brand president, said in an interview in Beijing. "Kobe realized some years ago that the China market is a great place to be. And he's been here consistently, every year, for five or six years."

Here's an apparent montage of clips from the show, an advert of some sort. It gets real hot at the 2:45 mark.



Neat stuff, though I'm not sure it can be as compelling as the last NBA-related reality show (Mark Cuban's The Benefactor). Although honestly, what could be as compelling as The Benefactor?