FanHouse alum Alana G got a sneak peek at the ad campaign the NBA will be rolling out for its mammoth slate of Christmas Day games. Last season, the "Where Amazing Happens" campaign hit its stride during the holidays -- every team and many players seem to have personalized versions at this point. But this year, it's a little less serious. For instance, the screenshot above. Also, here's Alana discussing the LeBron James-focused spot.
One of the spots features LeBron during his pre-game ritual of singing along to the music in his headphones. What's he singing? No, it's not the latest Kanye or Fitty or whatever the kids are listening to these days. It's the old Cyndi Lauper hit, Time After Time.The NBA has outtakes from the spot here. The NBA had two stellar campaigns last year, with the "Amazing" set and the split-face spots leading up to (and through the postseason). Basketball players have always sold more sneakers than their baseball and football counterparts, so it makes sense that there'd be mutual success between the ad firms that create shoe spots for Nike and adidas and the agencies that run the NBA's campaigns.
