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T-Mobile Drops Charles Barkley After Embarrassing DUI Arrest

Charles Barkley and Dwyane Wade took the world by storm last year with their T-Mobile "Fave Five" ads. (And with their "FOOTSIES"!) But mostly the ads. They were funny, engaging and actually managed to maintain a decent lifespan without becoming highly annoying.

Apparently, there was a Dwight Howard meets Chuck type of ad planned as well. But you won't be seeing that or any other such ads, because Barkley has been dropped by T-Mobile. The reason? Well, it's his awkward, lecherous, nearly double-the-legal-limit DUI.

In a statement, a T-Mobile spokesman noted that the campaign featuring Mr. Barkley has been successful, but "given the recent developments, for the time being, we've replaced TV ads featuring Mr. Barkley with more general-market advertising." The spokesman added: "As he works through his personal matters, we will evaluate where to go from here."
It's a pretty quick move from T-Mobile, considering Barkley's arrest was less than two weeks ago (New Year's Eve, in fact) but it also came later than TNT deciding to hand Chuck a "leave of absence" from their announcing team.

The reality is that this is a tough market for people trying to sell things; T-Mobile just made a huge, crock-pot infused move onto U.S. soil and there's nothing good about having the voice of your company sound slurred, especially when you're trying to steal consumers away from a really competitive market.

Via AA

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