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LeBron's Anticlimactic Announcement: Buy Insurance from State Farm

1/17/2009 2:31 PM ET By Tom Ziller

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    • Tom Ziller
    • Tom Ziller is an NBA Blogger for FanHouse
In that it was widely suggested to be a marketing gimmick, LeBron James' big Jan. 18 announcement did not disappoint. The anticlimactic reveal leaked to TrueHoop late Friday ... and it's not even a marketing gimmick. It's just an ad for State Farm Insurance.



It's good to see the insurance industry turn to celebrities other than Dennis Haysbert to pitch fine risk-aversion products. I imagine thousands of youngsters will be calling up the local State Farm rep to get a policy on their, um, skateboards.

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