The Associated Press reports Dwyane Wade will leave Converse for Nike's Jumpman brand, an imprint which already boasts Chris Paul, Kevin Martin and Carmelo Anthony. The move lacks the drama of something like Kobe Bryant's adidas-to-Nike switch post-Eagle, because Converse is a Nike brand already.But considering that Wade is basically the only star left in Converse's stable, it could be the nail in the coffin for the iconic brand in terms of high-end basketball shoes.
The rumor is that Wade has hated the latest editions of the Wade shoe, and various sneakerheads pointed out that during the Heat's playoff series against the Hawks Wade could be seen rocking the Wade 1s, which were new back when Miami won the championship in 2006.
Darren Rovell points out how bizarre the move would be for Nike, considering the Jordan brands (including Jumpman) are already huge while Converse is struggling. It's hard to see it as anything other than as a fatal self-inflicted wound which will send Converse out of the high-end sneaker market for good. (Don't worry. The next wave of Chucks-wearing hipsters has to be right around the corner.)
Comments (Page 1 of 1)
i might not sleep at night
this is bad new everyone. please, protect yourself from the horrible things that might soon come about
Nike bought Converse in 2003. This is brand management, not some sort of deathly blow to one independent company.
We want Wade to stay in Miami.
he is
Check dis out if it's noy NIKE it's not nothing. If u were gonna make more money with nike u would do it too so im not mad i just wanna c wat miami is gonna do this year
It is wat it is