Most struggling teams tend to gloss over their losing ways when trying to sell tickets, but with winning in ... which is why they've unveiled the "10 is Enough" promotion, which involves giving every season ticket holder two free tickets to Tuesday's game and selling a bunch more tickets to the general public for $10 a pop. Yes, losing streaks are now fuel for advertising taglines.
"Your team has played very hard this season, but with an unprecedented amount of injuries we just haven't been able to attain a victory," said NETS CEO Brett Yormark. "But even with the injuries, the entire team believes that '10 is Enough.' That's why we are asking you, our loyal fans, to rally around your team like never before at Tuesday night's game."
Capitalizing on losing to fill empty seats -- it sounds kind of funny at first, but it's better their first idea: trying to convince fans to cheer for the other team.
(via NYT's Off the Dribble)
Comments (Page 1 of 1)
As soon as the team announced it was abandoning New Jersey, I abandoned them. So even for a lousy sawbuck, I'll stay home, thank you. However, give up on the Brooklyn silliness and I'll be back -- ESPECIALLY if they move to the newer, better and more accessible Rock.
Same here. I was a season ticket holder until last year. I was hoping that the move to Brooklyn wasn't going to happen. If the Russian gets the approval from the leaque and buys the NETS, there will be enough money to build the arena in Brooklyn. I will not even give them a penny until they decide to stay in NJ and possibly move to the Rock.
Between this and the ridiculous reversible-jersey promo, it seems like the Nets aren't trying to fix their problem, but find the best way to embrace it. Someone should tell them that winning sells tickets and apparel too.