NBA cleveland Cavaliers

There is a reason nothing stays the same in the NBA. It's never good enough -- even at the top.

What the Los Angeles Lakers learned from the previous four NBA champs – Detroit, Miami, San Antonio and Boston -- was that the status quo will just get you beat the next season.

It's why there have been no repeats lately.

By landing Ron Artest to replace Trevor Ariza -- a huge upgrade -- the Lakers did what others before them didn't do. They got better after they won.

Bloggers knee-jerking on the phone + roundtable style = RoundCast.

One of the biggest moves of this free agent season went down on Thursday, when it was learned that Ron Artest will be heading to the Lakers. Matt Moore and I break down what is effectively going to be L.A. trading Trevor Ariza for Artest, as it was also announced that Ariza agreed to a deal with the Rockets.

After plenty of Artest talk, we also review some of the other deals that have gone down, and ponder the fates of some other would-be contenders like the Cavaliers, Pistons, Magic, and Celtics.

Free agent talk at it's finest, after the jump.

The Cavaliers traded for Shaquille O'Neal a week ago, but his introductory press conference didn't happen until Thursday afternoon. And for the most part, it was worth the wait. As we've come to expect when Shaq gets in front of a microphone, there were plenty of interesting and entertaining quotes that came out of his first meeting with the Cleveland media.

Shaq kicked things off by flashing the picture to your right, claiming that when he received the initial call from Cavs' GM Danny Ferry, he had to Google him, and when he did, this was the one of the first things to pop up.

Nice way to break the ice, Big Fella. Here are some more highlights from Shaq's first official day as a Cavalier.

As if Cleveland wasn't already a focal point of the NBA universe, it may be reaching a whole new level of crazy. A brand of crazy NBA fans only know as ... Ron Artest.

The Cleveland Plain Dealer was the first to report on the possibility, but even coming from super-reliable Brian Windhorst, it was still just your run of the mill free agency rumor; a possibility to keep an eye on.

That was until Artest decided to fan the flames a bit by informing the world that his days in Houston were over -- via his Twitter page, naturally.

The Cavaliers are going all out to try to win a championship next season, before LeBron James can even think about becoming an unrestricted free agent in the magical, mystical summer of 2010. They've already traded for Shaquille O'Neal, and are rumored to have interest in the services of the recently freed Charlie Villanueva.

The team's heavy activity this summer would lead you to believe that minutes on the court will be in short supply for Anderson Varejao in the coming season. And that might be a big reason why he opted out of a contract which would have paid him $6.2M, when it's pretty unlikely that any team would offer him much more than that once he hit the open market.

Not everyone is waiting for 2010 – the mother of all free agent summers – to try to improve their team by throwing big money at the seasoned veterans.

Even in hard economic times, the top players like Carlos Boozer, Hedo Turkoglu and Jason Kidd will leave teams and get their financial reward in other places. The squeeze will be on the lower-level free agents who must settle for minimum or various exceptions.

What hurts this class is that only seven teams really have major room under the salary cap to make something happen, and they usually aren't the NBA's biggest spenders. Unless the free agents stay with their current teams, only Memphis, Oklahoma City, Sacramento, Atlanta, Portland, Toronto and Detroit have major room.

Although there has been plenty of dancing and unofficial talks the last few days, the real dealings can't start until 12:01 a.m. Wednesday.

Here is a breakdown by position of the five most intriguing – and unrestricted – free agents.

OK, sure, stacking Josh Howard, Jason Terry and former MVP Dirk Nowitzki around him was no more successful than surrounding him with Vince Carter and Richard Jefferson, but you know what they say: 18th time's the charm.

And it's in that spirit that Jason Kidd re-enters the NBA free agency market.

The deal that sent Shaquille O'Neal to the Cavaliers last week had been rumored since the trade deadline back in February, so it wasn't exactly a huge surprise. But had Shaq gone to another team -- like, say, the Portland Trail Blazers -- that would have been a pretty shocking development, mainly because we hadn't heard even a whisper of that being a possibility.

Apparently, though, the Blazers were indeed in talks with the Suns to bring O'Neal to Portland. This semi-bombshell comes from Shaq himself, who also says that the talks came to an end once he informed Steve Kerr he wasn't interested in being sent to the Blazers.

For those of you in Cleveland anxious to get your hands on some official Shaquille O'Neal Cavaliers gear, the wait is over.

The team has confirmed that Shaq will wear the number 33, and of course, replica jerseys are already available for purchase.

O'Neal hasn't worn 33 at all in the pros, however it was the number he used both in high school and during his college days at LSU. Shaq has been No. 32 for the majority of his professional career -- save for his time with the Lakers from 1997-2004, when he wore No. 34 for the purple and gold.

There was a lot of activity in the NBA this week, and we're not just talking about the draft. Some of the NBA's big names and better teams were in on it.

Here's a quick look at the trades that went down and what they mean:

The Deal: Phoenix sends Shaquille O'Neal to Cleveland for Sasha Pavlovic, Ben Wallace, a second-round pick in 2010 and cash.

The Thinking: The Cavaliers get an aging O'Neal, with the hope that he can have a productive year playing alongside LeBron James. The only way this trade is a success is if the Cavaliers are the 2009-10 NBA champions. For the Suns, trading O'Neal means that they are beyond tinkering and are leaning toward turning over the personnel of a team that missed the playoffs last season.

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